How do you attract more newcomers into triathlon, when many people like the idea but are put off by the thought of long-course racing and equipment costs?


Sport England is hoping to do just that with its new GO TRI campaign, which aims to make multisport more accessible with shorter distances, low-cost race entry and give people the training and kit advice they need to get started. 

The project has been running since last year on a low-key basis, offering training sessions via gyms and health clubs along with a few pilot events, but is now ramping up for 2015 with the aim of attracting around 15,000 new participants to the sport by April 2016.