A new grassroots triathlon movement called Tri2Cure is aiming to get newcomers to try a sprint triathlon, and in similar fashion to the Ice Bucket Challenge asks triathletes to invite three newbies via social media.
British pro triathlete Will Clarke has already nominated Boris Johnson, the Mayor of London, while his Uplace-BMC teammate Liz Blatchford has nominated pro cyclist Cadel Evans and former pro cyclist Robbie McEwan.
#Tri2Cure is launched! All Triathletes can nominate 3 ppl. I nominate @mcewenrobbie @CadelOfficial @jacko_a_elliott pic.twitter.com/vEpNuEbg4z
— Liz Blatchford (@Liz_Blatchford) June 2, 2015
Tri2Cure’s backers say they have four aims with the project: introduce triathlon to the general public, encourage people to adopt a healthier lifestyle; invite them to take their first steps in triathlon, and create awareness for the Anticancer Fund.